Open University \\ The Open University Business School


Development of a communication campaign for one of the world's largest universities  The Open University Business School  specializing in the business education.


The communication campaign is based on provocative question. University asks the honourable audience straightforward and somehow boldly "How much do you cost?" But whether monetary or material value is the University interested in?

It may be that we cost 20 hours of socializing with friends in a month and only 3 hours, as they say, for ourselves.


Try to count how much does the product you make or produce cost in your working time.

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