Carrot \\ Concrete for every taste

Task

Launch of a new player to concrete and concrete products market.

 

Concrete market in Ukraine is very replete. However, few of the manufacturers or sellers of concrete are ready to boast a customer-oriented approach in their activities.

 

During the upcoming campaign, Carrot need to bring to the consumer all the trumps in a competitive market.

Realization

However, developing communication, the agency team opted for blitzkrieg tactics to market promotion. Taglaining created so that being transformed subsequently to convey to the consumers the benefits and a Carrot brand uniqueness.

 

That is why the first flight, which was released in March, has been focused on the effect of the bright "delicious" picture and capacious message — "CONCRETE for every taste". "Every Taste" was illustrated ably by Royal ® Advertising artists, who showed juicy fruit in the concrete skins, symbolizing a perfect concrete surface.

Feature

Creating visual imagery, the Royal ® Advertising team allowed itself a surprise gesture — in communication of the concrete a style of #youallknowwhat fastfood was used, when the image object is inevitably attracts the eye and stimulates salivation. The correlation is stressed by a concise tagline: "I will pour it".

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