Синяя Лошадь \\ Creating narrow-segmented alcohol brand


Creating a flagship brand for an aggressive output on a regional alcohol market.


The brand is created to carry out a single task, active sales during the New Year's holidays. Due to one of the Eastern calendars 2014 is the year of a blue horse. What could be better for the alcohol brand than a gift from the calendar?


A large number of bottles as gifts were spread all over the world. If the name is understood only to compatriots, then horse "photos" show the color clear. We hope that foreigners will understand the pun with humor.

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