Taryan Group \\ The spirit of a megapolis

Task

Taryan Group, a new player on the Ukrainian development market, builds only iconic objects, which silhouettes would determine the appearance of the capital soon. The development of Taryan campaign has assumed an independent agency Royal ® Advertising.

Realization

The basic emotional graphic image of the campaign is made of specially designed colour palette, complemented by the intricacies of the elements of descriptive geometry, symbolizing the soaring, breathing, the spirit of the metropolis. Its combination with silhouettes of the key objects of Kyiv  Royal Tower, Jack House and Tsarsky depicted in the night lighting  creates a unique atmosphere of each print.

Feature

By the efforts of Royal ® Advertising team the campaign carries a philosophy of Taryan Group clearly. A bright stylish compositions carry a picture of the birth of the modern megapolis, accompanied by the characteristic neon lights.

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