Binf \\ Financial instrument

Task

Creation of idea and realization of innovative brand in a bank services segment.

Realization

The insight is found, received expression in a unique service, allowing to receive online all categorical analytics of all financial programs of the banks and para-banking institutions of Ukraine.

Feature

The keyboard randomness. If you forget to switch the language and type the brand name in Latin transcription, it turns out the word "ишта", and is clearly associated with the famous "Иштар" — Akkadian goddess of fertility, who was mentioned in Viktor Pelevin book as a financial guide to the world of the Gods.

The comments

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