Олимп \\ Athletes

Task

Kiev baseball club "Olimp" has come to a logical conclusion to make not only sporting achievements, but also pay attention to the promotion of their kind of sport in Ukraine.

Realization

Creation of command identity and communication positioning through a new command character constructed by all the canons of MBL.

Feature

In Ukrainian language the word “duck” and the word “athletes” are homonymіs, with the same writings and different meanings. Duality in a symbol allows the ducks to be athletically. That’s a pun!

The comments

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