Orange Park \\ Inexpressive prints? Not about us!

Task

One of the noteworthy development projects in the category of cozy capital suburbs — OrangePark — appealed to the communications leader, an independent agency Royal ® Advertising, with the task of creation of a new bright campaign that supports the second quarter phase launch.

Realization

In its conceptual solutions the Royal ® Advertising team never relies on well-known messages and private opinions. Guided by the task, the agency's analysts conducted a thorough study of the characteristics of the consumer portrait of the suburban real estate market, and then formulated a clear goal for the creative part of the team. One of the features of the audience parameterization was the dichotomous menu, predictably modeling the potential buyer attitude to the object brand, depending on the content and form of communication messages.


The result of the work was a series of bright, "jumping on a car’ hood" prints, clearly carrying the potential buyer of the main campaign message — in the OrangePark we did not even hear about most of the problems that are characteristic to the modern megapolis.

Feature

Thanks to the absolute mutual understanding that the agency and the developer, the brilliant result was born quickly and practically without pain. Which, of course, led to a different kind of "narrative loop", when every next client turns to Royal ® Advertising with the words: "Make us as tasty as for the OrangePark."

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