UKRCARD \\ Processing as an art

Task

In the midst of the economic downturn, one of the leaders in the field of banking services with plastic cards, the company UkrCard, expressed a desire to optimize their business in accordance with the changing market environment. UkrCard appealed to an independent agency Royal ® Advertising for the solution of this problem.

Realization

Technical and technological base close to perfection and allows the UkrCard company to perform a full range of processing services. Royal ® Advertising experts understand the capabilities of its customer clearly. They conducted a large-scale study of Ukrainian operation market and in the same time approximated the practices of Western companies that operated in a processing business.

As a result of the work done, the UkrCard company took a course for re:position of the brand from classical B2B service to the sphere of a multi level client service. This transformation was accompanied with the help of Royal ® Advertising team.

Feature

As a result of the project, on the basis of archaic foundation of intrabranch enterprise it was born, in fact, a new brand. It is verbal and, more importantly, procedurally and operationally, is closer to the market.

Good luck, old new UkrCard!

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