Новопечерские липки \\ The fifth stage of advertising campaign


The residential quarter “Novopecherski Lypky” drew its long-time partner — an independent agency Royal ® Advertising — to develop an advertising campaign of the fifth (anniversary ;-)) stage of construction, promising to implement the boldest ideas in the district-condominium.



The fifth stage of “Novopecherski Lypky” consists of condominiums with high degree of comfort. A pool and tennis courts, recreation areas and roof gardens, front gardens and lawns. To convey to the consumer an emotion, atmosphere and a new object metaphor is a task that has traditionally handled by the Royal ® Advertising team, due to understanding of the aspirations of his client from the first days of its existence.


In order to facilitate communication maximally, the consumer's attention verbally accented to expediency of investments in commercial property of condominium class in "Novopecherski Lypky". On a subconscious level, a bright attracting illustration of a premium object accompanied by a simple but amazingly capacious slogan: "Stable deposit".

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