Граф Фундуклеев \\ Brand development of a Club House Graf Fundukleev


Creation of positioning and brand of a residential quarter.


The clubhouse was given the name of the famous Kiev governor - Funduklei (the street had his name a half-century ago, now it is Bogdan Khmelnitsky Street). Thereby, the positioning, identity and brand communications have become historical.


Many hint to the copyright of using the name of the famous Kievan. We should dot the I’s: Earl Fundukleev is a fictional character, but Ivan Fundukley was real. By the way, he had no an Earl title.

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