Rosava \\ Rosava

Task

Complex support for the plant and all its brands.

Realization

The result of support is launching more than 10 brands in the segments of passenger, light truck, truck and agricultural tires to the market. Due to the unique marketing factory team, led by Olga Shurpach, Rosava products, manufactured at the upgraded facilities, took the notable share in many countries markets, such as: USA, Canada, Egypt, France, Poland, etc.

Feature

The result of re:positioning of a parent brand of the plant is the growth of the brand loyalty by 48%, while maintaining a level of 96% of brand awareness.

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