Grawe \\ The discreet charm for the Archduke


Ukrainian representative office of the oldest Austrian insurer Grawe, created by imperial decree of Kaiser 200 years ago and registered as "imperial-royal privileged society" appealed to an independent agency Royal ® Advertising (well, where else;)) for the development and creation of image video.


Royal ® Advertising creators conveyed problems of potential Grawe customers in a comic story about a young man who is so worried about his car that goofs, making a proposal to his beloved. But a wise girl knows the way — just insure the car.


Today, Grawe concern is headed by direct descendants of the founder Archduke John of Austria, which prompted the creators of the video to the choice of exquisite European aesthetics and cinematic story frame quality.


Client: Grawe Ukraine

Marketing Director: Oksana Pakholiuk

Agency: Royal ® Advertising

Creative Director: Andrii Franchuk

Art Director: Inokentii Vyrovoi

Client Service Director: Yevhenii Myroniuk

Artist: Oleksandr Nykytiuk

Project Manager: Inna Prokopiv

Studio: Friedrichstraße Produktion

Directed by Kseniia Kravtsova

Operator: Andrii Lahutyn

Second operator: Vladyslav Nechyporenko

Stylist: Nataliia Semenova

Casting: Karolina Medvedieva

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