GALLERY PLATINUM \\ Creation of a gallery brand

Task

Creation of a brand for the gallery, which represents one of the most expensive furniture factories in the world: Pozzoli, Chiara Provasi and Mechini.

Realization

At the stage of development of the brand concept there has been applied the principle of “watchmakers' conspiracy” regulating an ajar of “sectoral nuances” to a broad consumer audience. In particular, the verbalization of brand identity became the elements that came from the old-school crafts of the producers — the factories with a long history — such as wood and "instrument" of its processing, metal and leather.

The brand positioning has embodied the entire spectrum of the living history of the masterpiece owners of the design workshops.

Feature

Almost every example of accompanying brand products embodied in life is handmade, that gives a special refined shade for every manifestation of Gallery Platinum.

The comments

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