Creation of positioning and residential quarter brand.
A special feature of the segmentation was the brand accentuation on the Odessa tourist, who, as well as it occurs in real life, fell in love with the "city by the sea" and desired to acquire a prestigious property overlooking the endless horizon mist.
Brand communication was subordinated the only one particular quality of landscape, which allowed it to be above the other neighboring club houses on the slopes of the Black Sea.
