Premiorri \\ Brand Premiorri creation and support

Task

Creating and positioning of the brand of tires.

Realization

On the basis of comprehensive researches, and as a result of two years of development, a unique in its structure tire brand has been created, which at launch in Ukraine took a bite of 6% of market share in the B-segment. While creating a brand Royal ® Advertising agency team spent more than 150 hours in production departments and brand laboratories, which allowed to transform cumbersome technical innovations into effective consumer quality.

Feature

According to the available information, the Premiorri sidewall of tires are the first, the design of which is made in non specialized agency.

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